October 27, 2026
PRESS RELEASE
Apple introduces :br(s):the brand new 14‑inch :br(s):MacBook Professional with M6
Supercharged by M6, the 14-inch MacBook Professional options unbelievable efficiency and next-level AI capabilities, enhanced connectivity, and as much as 24 hours of battery life, delivering much more worth
CUPERTINO, CALIFORNIA Apple in the present day introduced the brand new 14-inch MacBook Professional with M6, delivering much more efficiency, highly effective on-device AI capabilities, and sooner connectivity for school college students, enterprise customers, creators, and extra. M6 options a sophisticated 12-core CPU with the world’s quickest CPU core, so all the pieces from productiveness duties to extra demanding professional workflows feels extremely quick and responsive.1 The 12-core GPU delivers as much as 30 % sooner graphics and as much as 25 % sooner AI workloads when in comparison with M5, making the 14-inch MacBook Professional with M6 a compelling worth for customers who want severe energy.2 For these upgrading from M1, the efficiency features are much more vital, with as much as 11x sooner graphics and as much as 13x sooner AI efficiency.3 With extra Neural Accelerators within the GPU and a Twin 16-core Neural Engine, M6 turns MacBook Professional into an much more highly effective platform for AI — from benefiting from Siri AI and Apple Intelligence options throughout apps and macOS to operating LLMs domestically, all whereas preserving consumer privateness.4 As well as, the 14-inch MacBook Professional options Wi-Fi 7 and Bluetooth 6, whereas superfast storage makes working with giant recordsdata, exporting tasks, and operating demanding AI workflows fly. And with phenomenal battery lifetime of as much as 24 hours, it delivers the identical exceptional efficiency whether or not plugged in or on battery, so customers can work, create, and pursue their passions from wherever.3 It additionally affords the superior options customers love, together with the gorgeous Liquid Retina XDR show with a nano-texture choice, a 12MP Middle Stage digicam, an immersive six-speaker sound system, and a wide selection of ports. Along with macOS 27, the brand new 14-inch MacBook Professional with M6 is a significant improve for present Mac customers and people coming to Mac for the primary time. Obtainable in house black and silver, it may be pre-ordered starting tomorrow, October 28, with availability beginning Friday, November 6.
“The 14-inch MacBook Professional is the professional laptop computer of selection for a variety of customers — from faculty college students, to enterprise professionals throughout each {industry}, to multidisciplinary creators doing all of it on one system,” mentioned Shelly Goldberg, Apple’s vice chairman of {Hardware} Engineering. “With the highly effective M6 chip, we’re taking efficiency to the following degree, with a lift in CPU velocity and graphics and much more highly effective capabilities for on-device AI. With its superb battery life, exceptional Liquid Retina XDR show, and even sooner connectivity, the brand new 14-inch MacBook Professional with M6 delivers a incredible mixture of efficiency, functionality, and worth.”
M6: Blazing-Quick Efficiency and On-System AI Capabilities
M6 brings much more efficiency and next-level AI capabilities to the 14-inch MacBook Professional. That includes a robust 12-core CPU, a 12-core GPU with Neural Accelerators in every core, Twin 16-core Neural Engine, and sooner unified reminiscence, MacBook Professional with M6 is quicker and extra responsive.
The 12-core CPU, with two extra cores than earlier than, brings blazing-fast single- and multithreaded efficiency, so customers can fly by means of all the pieces from multitasking throughout apps to compiling code to dealing with advanced inventive workflows. The 12-core GPU, additionally with two extra cores, delivers as much as 30 % sooner graphics efficiency when in comparison with M5.2 Every little thing from 3D modeling to photograph enhancing and gaming feels extremely quick, enhanced by a third-generation ray-tracing engine and Dynamic Caching to optimize on-chip reminiscence. It additionally brings as much as 25 % sooner efficiency for on-device AI workloads, like LLM immediate processing, in comparison with M5.3 The Twin 16-core Neural Engine delivers as much as 1.9x sooner efficiency than M5 and works with the superior GPU to dramatically speed up AI workloads like picture technology, Tremendous Decision, and AI upscaling.2 The Neural Engine additionally powers Apple Intelligence, enabling superior and energy-efficient on-device AI processing. The 14-inch MacBook Professional with M6 does all this with industry-leading efficiency per watt and as much as 24 hours of battery life, the longest ever in a Mac. With 16GB of unified reminiscence commonplace, configurable as much as 32GB, and better reminiscence bandwidth as much as 170GB/s, MacBook Professional makes multitasking and dealing with demanding apps and enormous tasks even sooner.
The 14-inch MacBook Professional with M6 allows:3
- As much as 13x sooner time to first token efficiency for LLM immediate processing in comparison with the 13-inch MacBook Professional with M1, and as much as 1.3x sooner than the 14-inch MacBook Professional with M5.
- As much as 11.7x sooner render efficiency with ray tracing in Blender in comparison with the 13-inch MacBook Professional with M1, and as much as 1.3x sooner than the 14-inch MacBook Professional with M5.
- As much as 3.3x sooner image-processing efficiency in Affinity in comparison with the 13-inch MacBook Professional with M1, and as much as 1.2x sooner than the 14-inch MacBook Professional with M5.
- As much as 2.5x sooner venture construct efficiency when compiling code in Xcode in comparison with the 13-inch MacBook Professional with M1, and as much as 1.3x sooner than the 14-inch MacBook Professional with M5.
A Large Improve with Even Extra Worth
There’s by no means been a greater time for purchasers to improve from a previous-generation MacBook Professional with Apple silicon or an Intel-based Mac. The 14-inch MacBook Professional with M6 delivers exceptional worth because of main efficiency enhancements and highly effective AI capabilities. The brand new 14-inch MacBook Professional additionally options all the compelling capabilities which have made it so well-liked, together with:
- Phenomenal battery life: Along with the massive leap in efficiency, battery life will get as much as 14 extra hours for Intel-based upgraders and as much as 4 extra hours for customers coming from M1, delivering as much as 24 hours total, so customers can get extra executed on a single cost. Customers coming from Intel-based and M1 programs may also get 16GB of beginning unified reminiscence, a further Thunderbolt port, and the house black end with an anodization seal for fewer fingerprints.
- A superb professional show: The gorgeous Liquid Retina XDR show delivers as much as 1600 nits of peak HDR brightness and a 1,000,000:1 distinction ratio, bringing HDR images and movies to life with deep blacks, good highlights, and vibrant colours. And for customers working in shiny or difficult lighting circumstances, a nano-texture show choice dramatically reduces reflections and glare.
- Highly effective connectivity: Now with Wi-Fi 7 and Bluetooth 6, the 14-inch MacBook Professional delivers quick wi-fi efficiency and low latency, together with assist for as much as two exterior shows. Its versatile array of ports — together with the HDMI, MagSafe 3, and three Thunderbolt 4 ports; an SDXC card slot; and a headphone jack — makes it straightforward to attach high-speed peripherals, switch images, or develop a workspace.
- Superior digicam, mics, and audio system: A 12MP Middle Stage digicam with Desk View helps preserve customers completely framed on video calls, whereas a studio-quality three-mic array and superb six-speaker sound system with Spatial Audio ship an immersive audio expertise.
- Quick charging: MacBook Professional with M6 helps quick charging, reaching as much as 50 % cost in simply half-hour when paired with a appropriate higher-wattage USB-C energy adapter, such because the 96W Energy Adapter.3
- A laptop computer that’s constructed to final: With an enclosure made out of one hundred pc recycled aluminum, MacBook Professional is exceptionally sturdy and may stand as much as on a regular basis use for years to return.
- Higher along with iPhone: When used along with Continuity, iPhone and Mac are much more highly effective — letting customers transfer seamlessly throughout units to share recordsdata and images, hand off duties, and even management their iPhone from their 14-inch MacBook Professional.5 Customers switching to Mac for the primary time can use iPhone to conveniently and securely switch settings, recordsdata, images, passwords, and extra.
macOS 27 Golden Gate
The brand new 14-inch MacBook Professional with M6 involves life with macOS 27, which incorporates Siri AI, a profoundly extra succesful, conversational, and private assistant; useful Apple Intelligence options throughout on a regular basis apps; and enhancements that make the Mac much more responsive and dependable. Siri AI can draw on private context to assist customers discover what they want within the second throughout messages, emails, images, and extra; reply questions on just about any matter; and get issues executed throughout apps — all with groundbreaking privateness protections. Siri AI is built-in into Highlight and systemwide context menus, and customers can ask Siri about what’s on their show with Visible Intelligence utilizing a devoted keyboard shortcut. Customers may also write and edit with Siri nearly wherever they kind.
Moreover, Apple Intelligence makes apps smarter and extra helpful. In Safari, it powers new instruments that robotically set up a consumer’s tabs into matters; notify them of web site modifications, like product restocks or worth drops; and allow the creation of customized extensions primarily based on an outline. Customers may also simply create an automation in Shortcuts by merely describing it, or faucet into clever photograph enhancing instruments within the Photographs app. The brand new 14-inch MacBook Professional will get much more responsive, dependable, and pleasant with refinements to design, efficiency, search, and extra. Updates to Liquid Glass ship an much more centered and approachable expertise. A brand new slider in Settings offers customers the choice to personalize Liquid Glass, adjusting it wherever from ultraclear to totally tinted to match their desire, and app icons are sharper and extra outlined.
14-inch MacBook Professional with M6 and the Atmosphere
The brand new 14-inch MacBook Professional with M6 was constructed with the setting in thoughts and drives progress towards Apple’s bold plan to be carbon impartial throughout its whole footprint by 2030. It’s made with 45 % recycled content material total,6 together with one hundred pc recycled aluminum within the enclosure, one hundred pc recycled cobalt within the battery, and, in a primary for Apple, one hundred pc recycled tantalum in a number of capacitors. It’s manufactured with 60 % renewable electrical energy, reminiscent of wind and photo voltaic, throughout the provision chain. The 14-inch MacBook Professional with M6 is designed to be sturdy and repairable, and meets Apple’s excessive requirements for vitality effectivity and protected chemistry. As with all Apple merchandise, its paper packaging is one hundred pc fiber-based7 and designed to be recycled.
Pricing and Availability
- Prospects can pre-order the brand new 14-inch MacBook Professional with M6 beginning tomorrow, October 28, on apple.com/retailer and within the Apple Retailer app in 35 nations and areas, together with the U.S. It can start arriving to clients, and in Apple Retailer places and Apple Licensed Resellers, beginning Friday, November 6.
- The 14-inch MacBook Professional with M6 begins at $1,999 (U.S.) and $1,899 (U.S.) with training financial savings. Extra technical specs and configure-to-order choices can be found at apple.com/macbook-pro.
- With Apple Improve, eligible clients within the U.S. can lease a brand new Mac with low month-to-month funds and simply improve on the finish of their lease.8 Lease the 14-inch MacBook Professional with M6 with Apple Improve from $38.99 (U.S.) per thirty days, excluding taxes and any trade-in credit score, for 36 months.^
- With Apple Commerce In, clients can commerce of their present laptop and get credit score towards a brand new Mac. Prospects can go to apple.com/store/trade-in to see what their system is value. With year-round training pricing — obtainable to present and newly accepted faculty college students and educators — clients can save on MacBook Professional, together with a variety of services and products by means of the Apple Retailer on-line and in shops. Go to the Apple Schooling Retailer for particulars. Prospects within the U.S. who store at Apple utilizing Apple Card9 pays month-to-month at 0 % APR once they select to take a look at with Apple Card Month-to-month Installments,10 they usually’ll get 3 % Day by day Money again — all up entrance. Extra data — together with particulars on eligibility, exclusions, and Apple Card phrases — is accessible at apple.com/apple-card/monthly-installments.
- AppleCare delivers distinctive service and assist, with versatile choices for Apple customers. Prospects can select AppleCare+ to cowl their new Mac or, in obtainable markets, AppleCare One to guard a number of merchandise in a single easy plan. Each plans embrace protection for accidents like drops and spills, theft and loss safety on eligible merchandise, battery alternative service, and precedence assist from Apple Specialists. Within the U.S., clients may also select AppleCare One Household, which extends that very same protection to each eligible system throughout an Apple Household Sharing group for one fastened month-to-month worth. For extra data, go to apple.com/applecare.
- Each buyer who buys straight from Apple will get entry to Private Setup. In these guided one-on-one on-line classes, a Specialist can stroll them by means of setup or deal with options that can assist them profit from their new system. Prospects may also be taught extra about getting began and going additional with their new system with a Right this moment at Apple session at their nearest Apple Retailer.
About Apple
Apple revolutionized private expertise with the introduction of the Macintosh in 1984. Right this moment, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Imaginative and prescient Professional. Apple’s six software program platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — present seamless experiences throughout all Apple units and empower folks with breakthrough providers together with the App Retailer, Apple Music, Apple Pay, iCloud, and Apple TV. Apple’s greater than 150,000 staff are devoted to creating one of the best merchandise on earth and to leaving the world higher than we discovered it.
- Testing was carried out by Apple in October 2026 utilizing transport aggressive programs and choose industry-standard benchmarks.
- Outcomes are in comparison with 14-inch MacBook Professional with M5, 10-core CPU, 10-core GPU, 32GB of unified reminiscence, and 4TB SSD.
- Testing was carried out by Apple in September 2026. See apple.com/macbook-pro for extra data. Battery life varies by use and configuration. See apple.com/batteries for extra data.
- Apple Intelligence is accessible with Siri and system language set to Chinese language (Simplified), Chinese language (Conventional), Danish, Dutch, English, French, German, Italian, Japanese, Korean, Norwegian, Portuguese, Spanish, Swedish, Turkish, or Vietnamese. Some options will not be obtainable in all areas or languages. Some units will not be obtainable in all areas. Siri AI is accessible in beta in macOS 27.2 and requires an Apple Intelligence-enabled system set to a supported language. It’s obtainable in English, French, Japanese, Korean, Portuguese, and Spanish. Some options will not be obtainable in all areas or languages. Siri AI is at present unavailable within the EU in iOS, iPadOS, and watchOS. Apple is working constructively with the EU in an try to discover a path ahead. Siri AI is just not obtainable for customers below 13. Sure Apple Intelligence options that depend on server-side fashions are topic to day by day utilization limits, together with however not restricted to Siri AI, clever photograph enhancing instruments, Picture Playground, and AFM 3 Cloud fashions in Shortcuts. Day by day limits might range by function, request complexity, system demand, system insurance policies, and different components. Expanded entry to such options can be obtainable for a payment sooner or later. Use of those options is topic to the Apple Intelligence phrases and circumstances. Be taught extra at assist.apple.com/148587.
- iPhone Mirroring is accessible on Mac computer systems with Apple silicon and Intel-based Mac computer systems with a T2 Safety Chip. Requires that the consumer’s iPhone and Mac are signed in with the identical Apple Account utilizing two-factor authentication, their iPhone and Mac are close to one another and have Bluetooth and Wi-Fi turned on, and their Mac is just not utilizing AirPlay or Sidecar. Some iPhone options (e.g., digicam and microphone) should not appropriate with iPhone Mirroring.
- Product recycled or renewable content material is the mass of licensed recycled materials relative to the general mass of the system, not together with packaging or in-box equipment.
- Breakdown of U.S. retail packaging by weight. Adhesives, inks, and coatings are excluded from Apple’s calculations of plastic content material and packaging weight.
- Apple Improve is a tool leasing program obtainable within the U.S. (excluding U.S. territories). Leases are supplied by Klarna; topic to eligibility and credit score approval, together with ultimate approval at checkout. To be eligible, you have to be a U.S. resident, a minimum of 18 years previous (or the authorized age in your state), have an accepted credit score or debit card, and have an Apple Account. Extra eligibility standards apply. System have to be in good situation upon return; harm charges might apply. For iPhone solely: In an effort to lease an iPhone, you should choose an eligible service (however you can’t use a pay as you go service plan). Upgrades require coming into into a brand new lease and are topic to eligibility and credit score approval. Apple Improve is just not obtainable on refurbished units or on-line on the following particular shops: Apple Worker Buy Plan; collaborating company Worker Buy Applications; Apple at Work for small companies or enterprises; Authorities, Schooling, or Veterans and Navy Buy Applications.
- Apple Card is topic to credit score approval, obtainable just for qualifying candidates in the USA, and issued by Goldman Sachs Financial institution USA, Salt Lake Metropolis Department.
- Apple Card Month-to-month Installments (ACMI) is a 0 % APR cost choice that’s solely obtainable if customers choose it at checkout within the U.S. for eligible merchandise bought at Apple, and is topic to credit score approval and credit score restrict. See assist.apple.com/en-us/102730 for extra details about eligible merchandise. Extra limits and restrictions apply. See the Apple Card Buyer Settlement for extra details about ACMI.
^ This supply is for a shopper lease, not a purchase order or mortgage. Lease supplied by Klarna Inc. for 24- or 36-month time period. Your first month-to-month cost is due roughly 30 days after system is shipped or obtainable for pickup. Lease approval is topic to eligibility and relies on creditworthiness. Month-to-month funds are primarily based on the chosen system and lease time period.
For instance: For the 14-inch MacBook Professional with M6 with a purchase order worth of $1,999 (excluding taxes and any trade-in credit score), the everyday month-to-month cost is $38.99 (excluding taxes and any trade-in credit score) for a 36-month lease time period and $53.99 (excluding taxes and any trade-in credit score) for a 24-month lease time period.
No safety deposit required. A trade-in system might cut back month-to-month funds. Marketed month-to-month cost quantity might not embrace a trade-in system’s estimated worth. Upgrades should not assured and are topic to eligibility and approval.
Terminating your Apple Improve lease: Closing your lease and returning your system terminates your lease. Chances are you’ll incur a considerable cost up to the quantity of your remaining lease funds for those who terminate your lease earlier than the top of your preliminary lease time period. You’ll have the choice to improve to a brand new system by coming into into a brand new lease settlement and returning your prior system. If you happen to improve, your new month-to-month funds could also be larger than your prior month-to-month funds. If you don’t improve, terminate your lease, or buy your system by the top of the preliminary lease time period, the lease will convert to a month-to-month lease for as much as six months. Your month-to-month funds might enhance throughout the month-to-month interval. If you happen to take no motion on the finish of your extension interval, you may be charged for the quantity as a result of train the acquisition choice below your lease. You’ll not personal your system on the finish of your lease, until you pay the quantity as a result of train the acquisition choice. Insurance coverage is just not included in your lease, and you could incur harm charges if the system is misplaced, stolen, or not returned within the situation required by the lease.
Apple Improve lease eligibility: Leases are solely obtainable to U.S. residents (excluding residents of U.S. territories). Leased units are solely obtainable for transport to U.S. addresses (excluding U.S. territories) or pickup at Apple Retail shops within the U.S. (excluding U.S. territories). To be eligible for a lease, you have to be a minimum of 18 years previous (or the authorized age in your state of residence), have a sound Social Safety quantity or particular person taxpayer identification quantity (ITIN), have an accepted credit score or debit card, have an Apple Account in good standing, have a Klarna account, and be capable of obtain safety verification codes by way of textual content message. Leases should not obtainable on refurbished equipment or on-line on the following particular shops: Apple Worker Buy Plan; collaborating company Worker Buy Applications; Apple at Work for small companies or enterprises; Authorities, Schooling, or Veterans and Navy Buy Applications.
Press Contacts
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Apple
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