OLX Group unveiled two new AI-powered instruments on October 28, 2026: Agentic Promoting, now dwell for 20% of personal sellers on its Otodom property platform in Poland, and DealFinder, a buyer-side assistant on WhatsApp. Each had been offered at CLAIM On-line 2026, the corporate’s future-of-marketplaces summit held October 27, 2026.
Agentic Promoting and DealFinder
OLX Group describes itself as a worldwide on-line classifieds chief with practically 60 million each day listings throughout 11 manufacturers in seven markets, and it’s the classifieds enterprise of Prosus. The corporate mentioned it has been constructing AI into its marketplaces for greater than eight years, and that its platforms draw on greater than 20 years of relationships with sellers and realtors and on verified market knowledge that generic AI fashions can’t entry.
Agentic Promoting helps folks checklist, handle and promote their properties, guiding sellers via a course of that runs from valuation to posting. DealFinder is being scaled after a beta take a look at interval in Portugal that drew 2,000 customers. The assistant finds gadgets for patrons, can set worth and merchandise alerts, and takes searches in textual content, picture or voice type. OLX reported that DealFinder achieved an 18% conversion charge to contact throughout beta testing.
Chief Information Officer Andreas Merentitis mentioned the 2 instruments observe a single precept: “AI ought to deal with the complexity, whereas folks make the choices that matter.” He mentioned OLX constructed each instruments with the client’s query on the heart and measures them in opposition to whether or not folks belief the result, including that whereas pace issues in agentic AI, belief is what makes it helpful.
Jobs and Actual Property Surveys
Alongside the launch, OLX revealed two surveys about AI in what it referred to as two of life’s largest selections: discovering work and discovering a house. The OLX Jobs AI survey was carried out by SW Analysis for OLX Group in October 2026 as a web-based survey of 1,510 folks aged 18 to 29 residing in cities of 200,000 inhabitants or extra, with round 300 respondents in every of France, Germany, Poland, Romania and Ukraine.
Within the jobs survey, 92–96% of respondents reported utilizing AI instruments of their private lives, whereas fewer than 41% really feel prepared for adjustments within the labor market. Males rated their AI abilities extra extremely than girls did, although each teams expressed the identical stage of concern about AI’s influence on careers, at 31%. Poland was probably the most cautious of the surveyed markets, with 37% of younger folks there reporting excessive or very excessive concern about AI and automation.
The OLX Actual Property survey was carried out by OLX Group in October 2026 amongst house seekers utilizing its actual property platforms in Poland, Portugal and Romania. It contains 2,819 respondents throughout the three markets, counting each accomplished and incomplete responses. OLX acknowledged that the outcomes describe platform customers and usually are not consultant of all house seekers in these markets.
In the actual property survey, probably the most requested AI options had been alerts for matching listings and side-by-side comparability instruments. Solely 5% of respondents would belief an AI valuation greater than a human agent’s estimate, whereas 36% belief the realtor’s estimate, and 78% need AI-altered listings disclosed.
OLX mentioned that, reflecting this choice for human experience, it designs instruments like Agentic Promoting to supply clear, data-backed pricing steering and itemizing drafts whereas holding remaining pricing and disclosure selections completely within the vendor’s fingers. CEO Christian Gisy commented that persons are already utilizing AI for large selections on the corporate’s platforms, and that adoption exhibits who has tried AI however not whether or not they belief the result. He mentioned the surveys present folks need to see why a device makes a suggestion and to maintain the ultimate name, a normal he mentioned OLX holds itself to on each platform.
Current AI Portfolio and CLAIM On-line 2026
OLX reported 86 dwell Machine Studying use instances, 28 dwell GenAI use instances and 14 agentic options in-market throughout its 16 marketplaces.
Among the many outcomes the corporate reported from dwell merchandise: AI-generated titles and descriptions elevate posting completion by 11 proportion factors for sellers, and AI-powered advert posting cuts time-to-post by 50% in actual property. In Motors, greater than 70% of sellers settle for AI-made movies of their automobiles. Agentic search is dwell throughout Motors and Actual Property, and AutoIQ, OLX’s seller agent, is dwell with all sellers on its platforms in Poland and Portugal.
In Jobs, the corporate’s CV Optimiser reads position necessities to assist candidates refine, construction and tailor their CVs, whereas its AI Interviewer runs greater than 1,000 apply interviews a month and provides candidates suggestions earlier than they meet a hiring supervisor. OLX reported that 88% of customers discovered CV Optimiser helpful and that 90% mentioned they love the AI Interviewer.
CLAIM is OLX Group’s invite-only summit for the leaders, traders, technologists and thinkers shaping the way forward for marketplaces. The 2026 on-line version continued a dialog began at CLAIM Lisbon, which the official CLAIM summit web site dates to February 25–26, 2026, on the Convento do Beato with greater than 300 attendees. CLAIM On-line 2026 featured audio system Sam Burman of Heidrick & Struggles, Aleksandra Przegalińska of Kozminski College and Harvard, Gertrud Kolb of Scout24 Group, Martín Alcalá Rubí of Zapia and Joana de Quintanilha of Forrester. On the summit, OLX launched Agentic Promoting and DealFinder and demonstrated its present customer-facing agentic options, together with AutoIQ, CV Optimiser and AI Interviewer.